ALLES VOM DEINSTEN.
GO YOUR OWN WAY.
In 2023 Wayfair made an evolution in its online and television branding in the German and UK markets. The new look incorporated pattern mixing, lived-in personal looks, a seasonal colour palette that also followed more up-to-date trends, as well as a more seasonal direction to mirror the time of year.
At the same time, we worked alongside the TV team, which used the same visual briefing while creating their advertisement, to give the campaign a cohesive look. Also, each geolocation was given its own specific look.