the right setting.
SET DESIGN.
Outdoor 3D imagery has come a long way in terms of realism. While working as a senior stylist for Wayfair, I suggested we create a set of outdoor set pieces that can be used for both our German and UK assets. I drew up a proposal document and was approved to set up the project.
I directed a team of artists over a period of 3 weeks to create a flexible set piece with layers that can be toggled on and off for our different geolocations. This set enables us to target those with smaller urban outdoor spaces.